Overview and About the Course:

PhD Advertising, which stands for Doctorate of Philosophy in Marketing, is a three to five-year degree that focuses on the analysis and research of market structure, market development, and market exploration. Brand manager, deputy manager, e-marketing manager, internet marketing manager, market research analyst, marketing communications leader, marketing executive, marketing executive, and marketing manager are among the PhD marketing professions available after graduation.

A doctoral course in sales and marketing management. The practise of promoting and selling goods and services is known as marketing. The focus of a Ph.D. in marketing is on the development of sophisticated, cutting-edge research techniques that contribute to the advancement of new information in a specific branch of marketing. Learn about consumer behaviour, which is mostly based on psychology, and quantitative modelling, which is generally based on economic and statistical theories, from Ph.D. in Marketing candidates. Students who enrol in the marketing doctorate programme will become engaged members of the academic community. 

• Students will learn statistical methods such data reduction, categorization, and hypothesis testing as well as computer-based multivariate statistical analysis methods.

• The goal of this programme is to help students become engaged members of the academic community.

• The subject of behavioural marketing is covered in this course. Students will gain knowledge of various tools for data collection in this course, enabling them to solve statistical issues that emerge while analysing consumer behaviour.

• Microeconomics, consumer behaviour, and data analysis are some of the typical courses that students might enrol in for their PhD marketing courses.

The candidate's performance on the admission exam will determine whether or not they are admitted to the programme. The college or university will next conduct a round of personal interviews. Students must have a Master's degree in a relevant field from an accredited university in order to apply for this course.

The typical annual tuition for students pursuing a PhD in marketing at Indian schools ranges from INR 40,000 to INR 4,00,000.

Those who complete the PhD in marketing have several employment options both domestically and overseas. Students can obtain employment in fields including marketing firms, management companies, MNCs, etc. as a brand manager, market research analyst, new product manager, teacher & lecturer, marketing communications leader, etc.

An average income of INR 3 lakhs to 8 lakhs is given to those with a PhD in marketing, however it may be greater depending on experience and other criteria.

Participants will learn how to analyse and assess contemporary models as they examine quantitative models in marketing literature. Students place a lot of emphasis on topics related to data collecting, measurement, and scalability in research.