Post Graduate Diploma in Advertising Management

Post Graduate Diploma in Advertising Management Eligibility:

The eligibility criteria for a Post Graduate Diploma in Advertising Management may vary slightly depending on the institution offering the program. However, here are some common eligibility requirements:

• The candidate should have completed a bachelor's degree or equivalent in any discipline from a recognized university or institution.

• Some institutes may require a minimum percentage or grade point average (GPA) in the undergraduate degree, usually in the range of 50% to 60%.

• The candidate may be required to appear for an entrance exam, group discussion, and/or personal interview as part of the admission process.

• Fluency in written and spoken English is usually expected, as advertising is a field that heavily relies on communication skills.

Additionally, some institutions may require work experience in advertising, marketing, or related fields. It is advisable to check the specific eligibility criteria for each institute before applying for the program.

Post Graduate Diploma in Advertising Management Why to do?

There are several reasons why you may want to pursue a Post Graduate Diploma in Advertising Management:

1. Specialized knowledge: The program provides specialized knowledge and skills related to advertising management that can help you excel in the field. You will learn about different aspects of advertising such as branding, media planning, creative strategy, and campaign management.

2. Career opportunities: The advertising industry is growing rapidly, and there is a high demand for professionals with expertise in advertising management. With a postgraduate diploma in advertising management, you can explore a wide range of career opportunities such as advertising account executive, media planner, copywriter, creative director, brand manager, market research analyst, and digital marketer.

3. Hands-on experience: The program typically includes practical training in developing advertising campaigns, creating media plans, and executing marketing strategies. This hands-on experience can help you apply the theoretical concepts to real-world scenarios and prepare you for the job market.

4. Networking opportunities: During the program, you will have the opportunity to interact with industry experts and other professionals in the field. This can help you build a network of contacts that can be useful for career growth and advancement.

5. Personal growth: Pursuing a postgraduate diploma in advertising management can help you develop skills such as critical thinking, problem-solving, communication, and leadership, which can be useful not only in your career but also in your personal life.

Overall, a postgraduate diploma in advertising management can provide you with the knowledge, skills, and experience required to succeed in the advertising industry and advance your career.

Post Graduate Diploma in Advertising Management Highlights:

Here are some common highlights of a Post Graduate Diploma in Advertising Management program:

It is important to note that these highlights may vary slightly depending on the institution offering the program.

Post Graduate Diploma in Advertising Management Top colleges for the Course:

Here are some top colleges in India offering Post Graduate Diploma in Advertising Management:

1. Mudra Institute of Communications, Ahmedabad (MICA)

2. Symbiosis Institute of Business Management, Pune

3. Xavier Institute of Communications, Mumbai

4. National Institute of Advertising, New Delhi

5. Indian Institute of Mass Communication, New Delhi

6. Welingkar Institute of Management Development and Research, Mumbai

7. Amity School of Communication, Noida

8. School of Communication and Management Studies, Cochin

9. Institute of Management Studies, Ghaziabad

10. Jagan Institute of Management Studies, Delhi

It is important to note that these are not the only institutes offering Post Graduate Diploma in Advertising Management, and there may be other good colleges as well. It is advisable to research and compare the courses, curriculum, fees, placements, and other relevant factors before making a decision.

Post Graduate Diploma in Advertising Management Admission Process 2023:

The admission process for Post Graduate Diploma in Advertising Management may vary slightly depending on the institution offering the program. However, here are some common steps involved in the admission process:

1. Application: Candidates are required to fill in the application form online or offline, as per the institute's requirements. The application form may require personal details, academic details, work experience (if any), and entrance exam scores (if applicable).

2. Entrance Exam: Some institutes may require candidates to appear for an entrance exam, which may include sections on language proficiency, quantitative aptitude, logical reasoning, and general awareness.

3. Group Discussion and Personal Interview: Shortlisted candidates may be called for a group discussion and personal interview to assess their communication skills, analytical ability, and personality traits.

4. Admission Offer: Selected candidates will receive an admission offer letter from the institute, which will specify the course details, fees, and other relevant information.

5. Acceptance and Enrollment: Candidates who accept the admission offer need to complete the enrollment process by paying the fees and submitting the necessary documents, such as mark sheets, degree certificates, and identity proof.

It is advisable to check the specific admission process and eligibility criteria for each institute before applying for the program. The admission process for the academic year 2023 may be announced by the institutes in the coming months.

Post Graduate Diploma in Advertising Management Syllabus:

The syllabus for Post Graduate Diploma in Advertising Management may vary slightly depending on the institution offering the program. However, here are some common topics covered in the program:

1. Advertising Research

• Research methods and techniques

• Primary and secondary research

• Qualitative and quantitative research

• Data collection and analysis

• Consumer behavior and insights

1. Marketing Communication

• Marketing mix and product positioning

• Segmentation, targeting, and positioning

• Integrated marketing communication

• Advertising and sales promotion

• Public relations and corporate communication

1. Branding

• Brand identity and image

• Brand equity and value

• Brand building and management

• Brand extension and innovation

• Brand strategy and communication

1. Media Planning

• Media objectives and strategies

• Media selection and buying

• Media scheduling and optimization

• Media evaluation and measurement

• Emerging trends and technologies in media

1. Creative Strategy

• Advertising creativity and innovation

• Copywriting and visual communication

• Message strategy and execution

• Creative brief and evaluation

• Creative team management

1. Campaign Management

• Campaign planning and development

• Budgeting and financial management

• Project management and execution

• Client servicing and account management

• Post-campaign evaluation and analysis

1. Digital Marketing

• Digital media and marketing channels

• Search engine optimization (SEO) and marketing (SEM)

• Social media marketing (SMM)

• Mobile marketing and advertising

• Analytics and metrics in digital marketing

It is important to note that the syllabus may be updated periodically to reflect the latest trends and practices in the advertising industry.

Post Graduate Diploma in Advertising Management FAQ:

Q: What is the duration of a Post Graduate Diploma in Advertising Management program?

A: The program duration is generally 1-2 years, depending on the institution offering the program.

Q: What is the eligibility criteria for the program?

A: The eligibility criteria may vary depending on the institution, but in general, candidates should have a Bachelor's degree or equivalent in any discipline from a recognized university or institution.

Q: What is the admission process for the program?

A: The admission process may involve an entrance exam, group discussion, and/or personal interview, depending on the institution offering the program.

Q: What are the career opportunities after completing a Post Graduate Diploma in Advertising Management?

A: Graduates of the program can work in various roles such as advertising account executive, media planner, copywriter, creative director, brand manager, market research analyst, and digital marketer, among others.

Q: What skills can be developed through the program?

A: The program can help students develop skills such as critical thinking, problem-solving, communication, and leadership, among others.

Q: What is the difference between an MBA in Advertising and a Post Graduate Diploma in Advertising Management?

A: An MBA in Advertising is a more comprehensive program that covers various aspects of business administration along with advertising, whereas a Post Graduate Diploma in Advertising Management is a specialized program that focuses primarily on advertising and related areas.

Q: Can I pursue a Post Graduate Diploma in Advertising Management online?

A: Yes, some institutions offer online Post Graduate Diploma in Advertising Management programs. However, it is important to check the specific details and requirements of the program before enrolling.