Post Graduate Diploma in Advertising and Public Relations

Post Graduate Diploma in Advertising and Public Relations
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Duration 1 year
Eligibility Bachelor's Degree: Applicants must have completed a bachelor's degree in any discipline from a recognized university. Some institutions may require applicants to have a degree in a related field such as advertising, marketing, communication, or journalism.
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About Course

Post Graduate Diploma in Advertising and Public Relations About:

A Post Graduate Diploma in Advertising and Public Relations is a specialized program designed to equip students with the knowledge, skills, and tools required to succeed in the field of advertising and public relations. This program typically lasts for one to two years and is aimed at students who already hold a bachelor's degree in a relevant field or have equivalent work experience.

The program focuses on teaching students how to create and manage effective advertising and public relations campaigns across a range of media channels, including traditional print and broadcast media, digital media, and social media. Students learn about branding, market research, media planning, copywriting, creative design, and campaign execution, among other key skills.

Graduates of the program are prepared for careers in advertising agencies, public relations firms, corporate communications departments, and related industries. They can work in a variety of roles, such as account executives, media planners, copywriters, creative directors, and social media managers.

Overall, a Post Graduate Diploma in Advertising and Public Relations provides students with the knowledge and skills needed to succeed in a fast-paced and ever-changing industry, and can open up a range of exciting career opportunities.

Post Graduate Diploma in Advertising and Public Relations

Post Graduate Diploma in Advertising and Public Relations

DURATION 1 year
APPROVALS
FEES
ELIGIBILITY Bachelor's Degree: Applicants must have completed a bachelor's degree in any discipline from a recognized university. Some institutions may require applicants to have a degree in a related field such as advertising, marketing, communication, or journalism.

Post Graduate Diploma in Advertising and Public Relations Eligibility:

The eligibility requirements for a Post Graduate Diploma in Advertising and Public Relations can vary depending on the institution offering the program. However, there are some common requirements that most institutions require, which are as follows:

  1. Bachelor's Degree: Applicants must have completed a bachelor's degree in any discipline from a recognized university. Some institutions may require applicants to have a degree in a related field such as advertising, marketing, communication, or journalism.

  2. Minimum Grade: Applicants are usually required to have achieved a minimum grade point average (GPA) of 2.5 or above (on a 4.0 scale) or equivalent in their undergraduate studies. Some institutions may also require applicants to have scored a certain minimum percentile in a standardized test such as the GMAT, GRE, or CAT.

  3. Work Experience: Some institutions may prefer applicants with relevant work experience in the field of advertising and public relations. This can be in the form of internships, part-time or full-time jobs.

  4. Language Proficiency: Applicants whose native language is not English are usually required to demonstrate their proficiency in the English language by providing scores of English language proficiency tests such as TOEFL or IELTS.

It is important to note that eligibility requirements may vary depending on the institution offering the program. Therefore, applicants are advised to check the specific requirements of each institution before applying for the program.

Post Graduate Diploma in Advertising and Public Relations Why to do?

There are several reasons why someone might choose to pursue a Post Graduate Diploma in Advertising and Public Relations. Some of the most common reasons include:

  1. Career Advancement: Many people choose to pursue a Post Graduate Diploma in Advertising and Public Relations in order to advance their careers in the advertising and public relations industry. This program can help them acquire the knowledge, skills, and credentials needed to take on more senior roles within their organization or to move into a new organization.

  2. Specialization: A Post Graduate Diploma in Advertising and Public Relations is a specialized program that focuses specifically on advertising and public relations. This program can help students develop expertise in this field, which can help them stand out in a crowded job market.

  3. Networking Opportunities: Pursuing a Post Graduate Diploma in Advertising and Public Relations can provide students with opportunities to network with industry professionals and peers. This can help them build connections that can be useful throughout their careers.

  4. Career Change: Some people may choose to pursue a Post Graduate Diploma in Advertising and Public Relations in order to transition into a new career. This program can provide them with the skills and knowledge they need to succeed in a new industry.

Overall, a Post Graduate Diploma in Advertising and Public Relations can provide students with the tools they need to succeed in the fast-paced and ever-changing world of advertising and public relations. It can help them advance their careers, specialize in their field, build their professional network, and even transition into a new career.

Post Graduate Diploma in Advertising and Public Relations Highlights:

Here are some common highlights of a Post Graduate Diploma in Advertising and Public Relations program that you might find in different institutions:

Program Duration

1-2 years

Eligibility

Bachelor's degree in any discipline from a recognized university with a minimum GPA of 2.5 or equivalent

Admission Process

Application, Entrance Exam, and/or Interview

Coursework

Advertising, Public Relations, Brand Management, Marketing Communication, Media Planning, Creative Writing, Digital Marketing, Event Management, Research Methodology, and more

Internship

Required or optional

Career Opportunities

Account Executive, Media Planner, Copywriter, Creative Director, Social Media Manager, Public Relations Specialist, Marketing Manager, Brand Manager, and more

Average Salary

Can vary widely based on location, job role, and experience. According to Payscale, the average salary for a Public Relations Specialist is around $52,000 per year in the United States.

Further Education Options

MBA in Advertising and Public Relations, Master's in Marketing Communication, Ph.D. in Communication or related field

Note that these highlights are not exhaustive and can vary depending on the institution offering the program. It is advisable to check the specific details of each program before applying.

Post Graduate Diploma in Advertising and Public Relations Top Colleges for the course:

There are several reputed institutions worldwide that offer a Post Graduate Diploma in Advertising and Public Relations. Here are some of the top colleges for this course:

  1. New York University, USA

  2. London School of Economics and Political Science, UK

  3. University of Westminster, UK

  4. Indian Institute of Mass Communication, India

  5. National University of Singapore, Singapore

  6. Humber College, Canada

  7. Auckland University of Technology, New Zealand

  8. Centennial College, Canada

  9. Seneca College, Canada

  10. Dublin Business School, Ireland

Note that these are not the only colleges that offer a Post Graduate Diploma in Advertising and Public Relations. There are many other reputed institutions that offer this program. When choosing a college, it is important to consider factors such as the program curriculum, faculty, industry connections, and location, among others.

Post Graduate Diploma in Advertising and Public Relations Admission Process 2023:

The admission process for a Post Graduate Diploma in Advertising and Public Relations may vary depending on the institution offering the program. However, here is a general overview of the admission process that you can expect in 2023:

  1. Application: The first step in the admission process is to submit an online application to the institution of your choice. You will need to provide your personal and academic details, as well as any other relevant information that the institution requires.

  2. Entrance Exam: Some institutions may require you to take an entrance exam, such as the GRE, GMAT, CAT, or other standardized tests. The exam may assess your knowledge of language, quantitative reasoning, and critical thinking skills.

  3. Interview: Many institutions may require you to participate in an interview process, either in-person or online. This may be a one-on-one interview with a faculty member, or it may be a group interview with other applicants.

  4. Documents: You will need to submit certain documents along with your application, such as your academic transcripts, resume, personal statement, and letters of recommendation. You may also need to provide proof of language proficiency if English is not your first language.

  5. Application Fee: Most institutions will require you to pay an application fee when submitting your application.

It is important to note that the admission process can vary significantly from institution to institution. Therefore, it is recommended to check the specific requirements of each institution before applying for the program.

Post Graduate Diploma in Advertising and Public Relations Syllabus:

The syllabus for a Post Graduate Diploma in Advertising and Public Relations can vary depending on the institution offering the program. However, here is a general overview of the topics that are commonly covered in this program:

  1. Advertising Principles and Practices

  2. Public Relations Principles and Practices

  3. Marketing Communication Strategies

  4. Brand Management

  5. Media Planning and Buying

  6. Creative Writing and Design

  7. Digital Marketing

  8. Event Management

  9. Research Methodology

  10. Business Communication and Ethics

  11. Consumer Behavior

  12. Corporate Communication

  13. Crisis Management

  14. International Advertising and Public Relations

  15. Social Media Management

Note that this is not an exhaustive list, and the syllabus may vary depending on the institution offering the program. It is advisable to check the specific details of each program before applying.

Post Graduate Diploma in Advertising and Public Relations FAQ:

Here are some frequently asked questions about a Post Graduate Diploma in Advertising and Public Relations:

  1. What is the duration of the program?

  • The program typically ranges from 1-2 years, depending on the institution offering the program.

  1. What is the eligibility criteria for the program?

  • Generally, candidates must have a Bachelor's degree in any discipline from a recognized university with a minimum GPA of 2.5 or equivalent.

  1. What is the admission process for the program?

  • The admission process may vary depending on the institution, but generally involves an application, entrance exam, and/or interview.

  1. What are the career opportunities after completing the program?

  • Graduates can pursue careers as Account Executives, Media Planners, Copywriters, Creative Directors, Social Media Managers, Public Relations Specialists, Marketing Managers, Brand Managers, and more.

  1. What is the average salary after completing the program?

  • The average salary can vary widely based on location, job role, and experience. According to Payscale, the average salary for a Public Relations Specialist is around $52,000 per year in the United States.

  1. Can I pursue further education after completing the program?

  • Yes, graduates can pursue an MBA in Advertising and Public Relations, Master's in Marketing Communication, Ph.D. in Communication or related field.

Note that these are general FAQs and may vary depending on the institution offering the program. It is advisable to check the specific details of each program before applying.

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