Post Graduate Diploma in Advertising and Creative Brand Communication

Post Graduate Diploma in Advertising and Creative Brand Communication
1333 People Viewed 0 Universities Providing this course in India

Approvals
Duration 1 year
Eligibility Educational Qualification: Candidates should have completed their undergraduate degree in any discipline from a recognized university or college. The minimum aggregate score required may vary between institutions.
Fee (Per Year) 20k*

About Course

Post Graduate Diploma in Advertising and Creative Brand Communication About:

A Post Graduate Diploma in Advertising and Creative Brand Communication is a specialized program that focuses on developing skills in the field of advertising, branding, and communication. The course is designed to provide students with a comprehensive understanding of the various aspects of advertising and brand communication, including creative ideation, campaign planning and execution, media planning, market research, consumer behavior, and more.

The program usually spans over a period of one to two years, and the curriculum includes a mix of theoretical concepts and practical application. The students are taught through a combination of classroom lectures, case studies, group discussions, and practical projects.

The program aims to equip students with the knowledge and skills necessary to pursue a career in the advertising and branding industry. Students can look forward to working in roles such as copywriters, art directors, brand managers, account executives, media planners, and more.

The eligibility criteria for admission into a Post Graduate Diploma in Advertising and Creative Brand Communication program may vary from one institution to another. However, most institutions require candidates to have completed their undergraduate degree in any discipline. Some institutions may also require candidates to have prior work experience in the advertising or marketing industry.

Overall, a Post Graduate Diploma in Advertising and Creative Brand Communication is an excellent option for individuals who are interested in pursuing a career in the dynamic and exciting world of advertising and branding.

Post Graduate Diploma in Advertising and Creative Brand Communication

Post Graduate Diploma in Advertising and Creative Brand Communication

DURATION 1 year
APPROVALS
FEES 20k
ELIGIBILITY Educational Qualification: Candidates should have completed their undergraduate degree in any discipline from a recognized university or college. The minimum aggregate score required may vary between institutions.

 

Post Graduate Diploma in Advertising and Creative Brand Communication  Eligibility:

The eligibility criteria for a Post Graduate Diploma in Advertising and Creative Brand Communication program may vary from one institution to another. However, here are some general eligibility requirements that most institutions may consider:

  1. Educational Qualification: Candidates should have completed their undergraduate degree in any discipline from a recognized university or college. The minimum aggregate score required may vary between institutions.

  2. Work Experience: Some institutions may require candidates to have prior work experience in the advertising, marketing, or related industry. The duration of work experience required may vary depending on the institution.

  3. Entrance Exam: Some institutions may require candidates to clear an entrance exam. The exam may test the candidate's proficiency in areas such as language skills, general knowledge, logical reasoning, and analytical ability.

  4. English Proficiency: Candidates may be required to demonstrate proficiency in the English language by submitting their scores in standardized tests such as TOEFL, IELTS, or equivalent.

It is essential to check the specific eligibility criteria of the institution where you plan to apply before applying for the program.

Post Graduate Diploma in Advertising and Creative Brand Communication  Why to do?

Here are some reasons why you should consider pursuing a Post Graduate Diploma in Advertising and Creative Brand Communication:

  1. Develop Specialized Skills: The program offers a specialized curriculum that provides in-depth knowledge of the advertising and branding industry. It offers a chance to develop specialized skills in areas such as creative ideation, campaign planning and execution, media planning, market research, and consumer behavior.

  2. Enhance Career Opportunities: The advertising and branding industry is constantly growing, and there is always a demand for talented professionals. A Post Graduate Diploma in Advertising and Creative Brand Communication can enhance your career opportunities and enable you to pursue roles such as copywriters, art directors, brand managers, account executives, media planners, and more.

  3. Networking Opportunities: The program provides an excellent opportunity to network with industry professionals, faculty, and peers. The connections made during the program can prove beneficial in securing job opportunities, building partnerships, and developing a personal brand.

  4. Practical Experience: The program is designed to offer practical learning opportunities through projects, internships, and case studies. These practical experiences can provide a hands-on understanding of the industry and develop the necessary skills to succeed in the field.

  5. Personal and Professional Growth: Pursuing a Post Graduate Diploma in Advertising and Creative Brand Communication can also promote personal and professional growth. The program can help develop critical thinking, communication, and problem-solving skills, making you a well-rounded professional. It can also build self-confidence and provide opportunities for personal development.

Overall, pursuing a Post Graduate Diploma in Advertising and Creative Brand Communication can provide you with the necessary knowledge, skills, and experience to succeed in the dynamic and exciting world of advertising and branding.

Post Graduate Diploma in Advertising and Creative Brand Communication Highlights:

Here are some of the key highlights of a Post Graduate Diploma in Advertising and Creative Brand Communication program:

Program Name

Post Graduate Diploma in Advertising and Creative Brand Communication

Duration

1-2 years

Eligibility Criteria

Bachelor's degree in any discipline from a recognized university or college, and sometimes work experience in the advertising or marketing industry may be required

Admission Process

Entrance exam, followed by group discussion and personal interview

Course Curriculum

Theoretical and practical training in advertising and branding, including creative ideation, campaign planning and execution, media planning, market research, consumer behavior, and more

Teaching Methodology

Classroom lectures, case studies, group discussions, and practical projects

Career Opportunities

Copywriter, art director, brand manager, account executive, media planner, and more

Top Recruiters

Advertising agencies, marketing firms, media companies, e-commerce platforms, and more

Average Salary

The average salary for fresh graduates ranges from INR 3-6 lakhs per annum, depending on the role, company, and location. Experienced professionals can earn higher salaries.

Further Studies

Graduates can pursue a Master's degree in Advertising, Marketing, or related fields to enhance their career opportunities further.

Note: The above-highlighted features may vary from one institution to another. It is essential to check the specific details of the program offered by the institution before applying.

Post Graduate Diploma in Advertising and Creative Brand Communication  Top colleges for the course:

Here are some top colleges in India that offer a Post Graduate Diploma in Advertising and Creative Brand Communication:

  1. Mudra Institute of Communications (MICA), Ahmedabad

  2. Indian Institute of Mass Communication (IIMC), New Delhi

  3. National Institute of Advertising (NIA), Delhi

  4. Xavier Institute of Communications (XIC), Mumbai

  5. Symbiosis Institute of Media and Communication (SIMC), Pune

  6. Welingkar Institute of Management, Mumbai

  7. Amity School of Communication, Noida

  8. Apeejay Institute of Mass Communication, New Delhi

  9. School of Communication and Reputation (SCoRe), Mumbai

  10. Indian Institute of Digital Education (IIDE), Mumbai

It is essential to note that the above list is not exhaustive, and there may be other reputable institutions that offer a Post Graduate Diploma in Advertising and Creative Brand Communication. Candidates are advised to research the various institutions, their curriculum, faculty, placement opportunities, and other factors before deciding on a program.

Post Graduate Diploma in Advertising and Creative Brand Communication Admission Process 2023:

The admission process for a Post Graduate Diploma in Advertising and Creative Brand Communication program may vary depending on the institution. However, here are some general steps that most institutions follow:

  1. Application Form: Candidates must first fill out the application form, which is available on the institution's website. The application form usually requires personal and educational details, work experience (if required), and other relevant information.

  2. Entrance Exam: Some institutions may require candidates to appear for an entrance exam, which tests the candidate's proficiency in areas such as language skills, general knowledge, logical reasoning, and analytical ability. The entrance exam may be conducted online or offline, and the syllabus may vary between institutions.

  3. Group Discussion and Personal Interview: Shortlisted candidates may be invited for a group discussion and personal interview, which tests the candidate's communication skills, leadership abilities, and problem-solving skills. The interview panel may include faculty members and industry experts.

  4. Final Selection: Based on the candidate's performance in the entrance exam, group discussion, and personal interview, the institution will select candidates for the program. The selected candidates will receive an offer letter, which will include details of the program, fees, and other relevant information.

  5. Admission Confirmation: Candidates must confirm their admission by paying the fees and submitting the necessary documents, such as mark sheets, certificates, and identity proofs.

It is essential to note that the above steps are general guidelines, and the specific admission process may vary depending on the institution. Candidates are advised to check the institution's website for more information and follow the instructions carefully.

Post Graduate Diploma in Advertising and Creative Brand Communication  Syllabus:

The syllabus for a Post Graduate Diploma in Advertising and Creative Brand Communication program may vary depending on the institution. However, here are some general topics that most institutions cover in their curriculum:

  1. Advertising Theory and Principles

  2. Creative Writing and Copywriting

  3. Graphic Design and Visual Communication

  4. Brand Management and Brand Communication

  5. Consumer Behavior and Market Research

  6. Digital Marketing and Social Media

  7. Media Planning and Buying

  8. Public Relations and Corporate Communications

  9. Event Management and Experiential Marketing

  10. Advertising Laws and Ethics

The program may include classroom lectures, case studies, group discussions, and practical projects to give students hands-on experience in the field. The course may also include guest lectures by industry experts, workshops, and internships to give students exposure to the industry.

It is essential to note that the above topics are general guidelines, and the specific syllabus may vary depending on the institution. Candidates are advised to check the institution's website or brochure for more information on the curriculum.

Post Graduate Diploma in Advertising and Creative Brand Communication FAQ:

  1. What is a Post Graduate Diploma in Advertising and Creative Brand Communication?

A Post Graduate Diploma in Advertising and Creative Brand Communication is a one-year postgraduate program that focuses on developing creative and strategic skills required in the advertising industry.

  1. What are the eligibility criteria for the program?

The eligibility criteria for a Post Graduate Diploma in Advertising and Creative Brand Communication may vary depending on the institution. However, candidates generally need to have a bachelor's degree in any discipline from a recognized university with a minimum of 50% aggregate marks.

  1. What are the job prospects after completing the program?

After completing the program, candidates can find employment in various roles in the advertising industry, such as copywriters, art directors, account executives, creative directors, brand managers, media planners, and social media managers.

  1. What are the skills required to excel in the program and the industry?

To excel in the program and the industry, candidates need to have excellent communication and interpersonal skills, creative thinking, problem-solving abilities, attention to detail, and a strong understanding of consumer behavior and market trends.

  1. What is the fee structure for the program?

The fee structure for a Post Graduate Diploma in Advertising and Creative Brand Communication may vary depending on the institution. However, the program's average fees may range between Rs. 1 lakh to Rs. 5 lakhs.

  1. What are the top colleges in India that offer the program?

Some top colleges in India that offer a Post Graduate Diploma in Advertising and Creative Brand Communication are Mudra Institute of Communications (MICA), Indian Institute of Mass Communication (IIMC), National Institute of Advertising (NIA), Xavier Institute of Communications (XIC), Symbiosis Institute of Media and Communication (SIMC), among others.

  1. How can I apply for the program?

Candidates can apply for the program by filling out the application form, which is available on the institution's website. The application process may include an entrance exam, group discussion, and personal interview. Candidates are advised to check the institution's website for more information on the application process.

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