Master of Business Administration in Marketing & Sales from Amity University 

MBA in Marketing & Sales from Amity University Eligibility:

The eligibility criteria for the MBA in Marketing and Sales program at Amity University are as follows:

1.    The candidate should have a Bachelor's degree in any discipline from a recognized university with a minimum of 50% marks.

2.    The candidate must have appeared in one of the management entrance exams such as CAT/MAT/XAT/GMAT/CMAT/ATMA or Amity's own entrance exam.

3.    Candidates who have completed their graduation through distance learning or correspondence mode are also eligible, provided that their program is recognized by the University Grants Commission (UGC) or the Distance Education Bureau (DEB).

4.    The minimum work experience required for admission may vary depending on the program and the discretion of the admission committee.

Note that meeting the eligibility criteria does not guarantee admission to the program. Admission is based on a combination of factors, including academic performance, entrance exam scores, work experience, and performance in the selection process, which may include group discussions and personal interviews.

MBA in Marketing & Sales from Amity University Why to do?

There are several reasons why pursuing an MBA in Marketing and Sales from Amity University could be a great choice:

1.    Industry-Relevant Curriculum: The MBA in Marketing and Sales program at Amity University is designed to provide students with a strong foundation in marketing concepts, sales techniques, and consumer behavior. The curriculum is regularly updated to ensure that it remains relevant to the changing market trends and industry requirements.

2.    Experienced Faculty: The program is taught by experienced faculty members who have extensive industry experience. They bring real-world knowledge and expertise to the classroom, which can help students to develop a practical understanding of marketing and sales concepts.

3.    Industry Interaction: The program includes industry interaction through guest lectures, workshops, and internships. This helps students to gain practical experience and learn about the latest trends and practices in the industry.

4.    Career Opportunities: Upon completion of the program, students can pursue a career in marketing and sales in a variety of industries such as FMCG, retail, e-commerce, advertising, and consulting. They can work as marketing managers, sales managers, brand managers, product managers, digital marketers, or customer relationship managers.

5.    Networking Opportunities: The program offers ample networking opportunities with alumni and industry professionals, which can help students to build valuable connections and enhance their career prospects.

Overall, an MBA in Marketing and Sales from Amity University can equip students with the skills and knowledge required to succeed in the competitive world of marketing and sales. It can open up a range of career opportunities and help students to build a strong professional network.

MBA in Marketing & Sales from Amity University Highlights:

Here are the highlights of the MBA in Marketing and Sales program from Amity University in tabular form:

Note: The above information is indicative and may be subject to change. Please refer to the official website of Amity University for the latest and accurate information regarding the MBA in Marketing and Sales program.

MBA in Marketing & Sales from Amity University Admission Process 2023:

The admission process for the MBA in Marketing and Sales program at Amity University may vary depending on the campus and program. However, the general admission process is as follows:

1.    Application: Candidates can apply for admission to the program online or offline by filling in the application form and paying the application fee.

2.    Entrance Exam: Candidates must appear for one of the management entrance exams such as CAT/MAT/XAT/GMAT/CMAT/ATMA or Amity's own entrance exam. The minimum required score may vary depending on the program and campus.

3.    Group Discussion and Personal Interview: Shortlisted candidates will be called for a group discussion and personal interview. The selection process may also include a written test and/or a psychometric test.

4.    Work Experience: Some programs may require a minimum work experience of 1-2 years.

5.    Final Selection: The final selection is based on a combination of factors such as academic performance, entrance exam scores, work experience, group discussion, and personal interview performance.

6.    Admission Offer: Candidates who are selected for admission will receive an admission offer letter. They will have to pay the admission fee and submit the necessary documents to confirm their admission.

It is important to note that the admission process and criteria may change from year to year. Therefore, candidates are advised to check the official website of Amity University for the latest information regarding the MBA in Marketing and Sales admission process for the year 2023.

MBA in Marketing & Sales from Amity University Syllabus:

The syllabus of the MBA in Marketing and Sales program at Amity University is designed to provide students with a comprehensive understanding of marketing concepts, sales techniques, and consumer behavior. The syllabus may vary depending on the campus and program, but the following is a general overview of the subjects covered in the program:

1.    First Year:

• Management Principles and Practices
• Organizational Behaviour and HRM
• Quantitative Methods for Management
• Financial Accounting and Analysis
• Marketing Management
• Business Communication
• Managerial Economics
• Operations Management
• Information Management
• Legal Aspects of Business
• Financial Management
• Research Methodology

2.                Second Year:

• Marketing Research
• Advertising and Promotion Management
• Sales and Distribution Management
• Product and Brand Management
• Consumer Behaviour
• Rural and Social Marketing
• International Marketing
• Services Marketing
• Digital Marketing
• Customer Relationship Management
• Business Ethics and Corporate Governance
• Entrepreneurship and Innovation

The above syllabus is indicative and may be subject to change depending on the program and campus. Additionally, the program may include guest lectures, workshops, internships, and industry projects to provide practical exposure to the students. Students are advised to check the official website of Amity University for the detailed syllabus of the MBA in Marketing and Sales program.

MBA in Marketing & Sales from Amity University Scope:

The MBA in Marketing and Sales program from Amity University is a highly sought-after program with excellent scope for graduates. The program equips students with the knowledge and skills required to succeed in a variety of marketing and sales roles. Here are some of the career opportunities available to graduates of the program:

1.    Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They conduct market research, identify target audiences, and oversee advertising and promotional campaigns.

2.    Sales Manager: Sales managers are responsible for managing a team of sales representatives to achieve sales targets. They develop sales strategies, set sales goals, and monitor performance metrics.

3.    Brand Manager: Brand managers are responsible for developing and maintaining a brand's image and reputation. They oversee advertising campaigns, manage brand messaging, and ensure brand consistency across all channels.

4.    Product Manager: Product managers are responsible for managing the lifecycle of a product from development to launch. They conduct market research, develop product specifications, and oversee product launches.

5.    Digital Marketer: Digital marketers are responsible for promoting products or services through digital channels such as social media, email marketing, and search engine optimization. They develop digital marketing strategies and analyze performance metrics to improve campaign effectiveness.

6.    Customer Relationship Manager: Customer relationship managers are responsible for managing customer interactions to improve customer satisfaction and loyalty. They develop customer retention strategies and oversee customer service operations.

Graduates of the MBA in Marketing and Sales program from Amity University can also pursue entrepreneurial ventures or work in consulting or research roles. The program provides students with a strong foundation in marketing and sales concepts, as well as practical skills such as communication, leadership, and problem-solving, making them well-equipped to succeed in a variety of roles.

MBA in Marketing & Sales from Amity University FAQ:

Here are some frequently asked questions about the MBA in Marketing and Sales program at Amity University:

Q: What is the duration of the MBA in Marketing and Sales program at Amity University?

A: The duration of the program is two years.

Q: What is the eligibility criteria for the MBA in Marketing and Sales program at Amity University?

A: The candidate must have completed a bachelor's degree with a minimum of 50% aggregate marks. Additionally, candidates must have a valid score in one of the management entrance exams such as CAT/MAT/XAT/GMAT/CMAT/ATMA or Amity's own entrance exam.

Q: What is the admission process for the MBA in Marketing and Sales program at Amity University?

A: The admission process includes filling out an application form, appearing for a management entrance exam, participating in a group discussion and personal interview, and submitting the necessary documents to confirm admission.

Q: What is the syllabus for the MBA in Marketing and Sales program at Amity University?

A: The syllabus includes subjects such as Management Principles and Practices, Marketing Management, Sales and Distribution Management, Consumer Behaviour, and Digital Marketing, among others.

Q: What are the career prospects after completing an MBA in Marketing and Sales from Amity University?

A: Graduates of the program can pursue careers in marketing management, sales management, brand management, product management, digital marketing, customer relationship management, consulting, research, or entrepreneurship, among others.

Q: Does Amity University offer scholarships for the MBA in Marketing and Sales program?

A: Yes, Amity University offers scholarships to meritorious students based on their academic performance and entrance exam scores.

Q: What is the fee structure for the MBA in Marketing and Sales program at Amity University?

A: The fee structure may vary depending on the campus and program. Candidates are advised to check the official website of Amity University for the latest fee structure for the MBA in Marketing and Sales program.