Master of Business Administration in Marketing from Mangalayatan University

Master of Business Administration in Marketing from Mangalayatan University
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Approvals
Duration 2 years
Eligibility A Bachelor's degree in any discipline from a recognized university.
Fee (Per Year) *

About Course

MBA in Marketing from Mangalayatan University About:

Mangalayatan University is a private university located in Aligarh, Uttar Pradesh, India. It offers a two-year MBA program in Marketing, which is designed to equip students with the knowledge and skills needed to excel in the field of marketing.

The program covers a range of subjects such as marketing management, consumer behavior, advertising, sales management, brand management, market research, and digital marketing. The curriculum is designed to provide a blend of theoretical knowledge and practical skills through case studies, projects, and internships.

The faculty members of Mangalayatan University's MBA program are highly qualified and experienced in their respective fields. They ensure that students receive quality education and training to meet industry demands.

Upon completion of the program, graduates can pursue a career in marketing, sales, brand management, advertising, market research, or digital marketing, among others. They can also choose to start their own ventures and become entrepreneurs.

Overall, Mangalayatan University's MBA in Marketing program offers a comprehensive and practical education that prepares students for a successful career in the field of marketing.

MBA in Marketing from Mangalayatan University

Master of Business Administration in Marketing from Mangalayatan University

DURATION 2 years
APPROVALS
FEES
ELIGIBILITY A Bachelor's degree in any discipline from a recognized university.

MBA in Marketing from Mangalayatan University Eligibility:

To be eligible for the MBA in Marketing program at Mangalayatan University, candidates must have:

  1. A Bachelor's degree in any discipline from a recognized university.

  2. Minimum aggregate marks of 50% in graduation.

  3. Valid scores in any of the national level management entrance exams like CAT/MAT/CMAT/XAT/GMAT or the MU-AT (Mangalayatan University Admission Test).

  4. Good communication skills in English.

Note that the eligibility criteria may vary depending on the university's policies and regulations. Therefore, it is always advisable to visit the university's official website or contact the admission office to confirm the specific requirements for the MBA in Marketing program at Mangalayatan University.

MBA in Marketing from Mangalayatan University Why to do?

There are several reasons why pursuing an MBA in Marketing from Mangalayatan University can be beneficial:

  1. Specialized knowledge and skills: The MBA in Marketing program is designed to provide students with in-depth knowledge and skills related to marketing, such as consumer behavior, branding, market research, digital marketing, and more. This specialized education can help students develop a strong foundation in marketing and be better equipped to handle the challenges in the field.

  2. Career Opportunities: An MBA in Marketing from Mangalayatan University can open up a wide range of career opportunities in areas like sales, advertising, brand management, market research, and digital marketing. The program prepares students to take on leadership roles in the marketing function of organizations, and also provides an excellent foundation for those interested in starting their own ventures.

  3. Industry-relevant Curriculum: The MBA in Marketing program at Mangalayatan University is designed to meet the current needs of the industry. The curriculum is updated regularly to keep up with the latest trends and practices in the field of marketing, ensuring that students are equipped with the most relevant skills and knowledge.

  4. Experienced Faculty: The faculty members of the MBA in Marketing program at Mangalayatan University are highly qualified and experienced in their respective fields. They bring their industry experience and expertise to the classroom, ensuring that students receive quality education and training.

  5. Networking opportunities: Pursuing an MBA in Marketing at Mangalayatan University provides students with the opportunity to network with fellow students, alumni, and industry professionals. These connections can be valuable in building a career in the field of marketing and can also provide valuable insights into industry practices and trends.

Overall, pursuing an MBA in Marketing from Mangalayatan University can provide students with a strong foundation in marketing and prepare them for a successful career in this field.

MBA in Marketing from Mangalayatan University Highlights:

Here are some of the key highlights of the MBA in Marketing program at Mangalayatan University:

Program Name

MBA in Marketing

Program Duration

2 years

Program Type

Full-time

Eligibility

Bachelor's degree with minimum aggregate marks of 50%

Entrance Exam

CAT/MAT/CMAT/XAT/GMAT/MU-AT

Specializations

Consumer Behavior, Sales Management, Digital Marketing

Internship

2-month summer internship

Campus Placement

Available

Top Recruiters

Amazon, HDFC Bank, ICICI Bank, Wipro, Deloitte, etc.

Average Salary (2021)

INR 5.5 LPA

Note that these highlights are subject to change, and it's always advisable to visit the university's official website for the latest and most accurate information on the MBA in Marketing program at Mangalayatan University.

MBA in Marketing from Mangalayatan University Admission Process 2023:

The admission process for the MBA in Marketing program at Mangalayatan University may vary slightly depending on the specific policies and regulations of the university. However, here are some general steps that are typically involved in the admission process:

  1. Application: Candidates must first fill out an online application form on the university's official website or offline at the admission office.

  2. Entrance Exam: Candidates must have a valid score in any of the national level management entrance exams like CAT/MAT/CMAT/XAT/GMAT or the MU-AT (Mangalayatan University Admission Test).

  3. Group Discussion and Personal Interview: Shortlisted candidates will be invited for a Group Discussion (GD) and Personal Interview (PI) round. This is conducted to assess the candidate's communication skills, problem-solving abilities, and overall personality.

  4. Final Selection: The final selection is based on the candidate's performance in the entrance exam, GD, and PI, as well as their academic records and work experience (if any). Selected candidates will receive an admission offer letter from the university.

  5. Admission and Enrollment: Candidates who receive an admission offer letter must complete the admission formalities and enroll in the program by paying the required fee and submitting the necessary documents.

Note that the exact dates and deadlines for each step of the admission process may vary each year, so it's always advisable to check the university's official website for the most up-to-date information on the MBA in Marketing admission process at Mangalayatan University.

MBA in Marketing from Mangalayatan University Syllabus:

The syllabus for the MBA in Marketing program at Mangalayatan University is designed to provide students with a comprehensive understanding of marketing concepts, strategies, and practices. The following is a tentative outline of the syllabus:

First Year:

  • Managerial Economics

  • Accounting and Financial Management

  • Quantitative Techniques for Management

  • Organizational Behavior and Management

  • Marketing Management-I

  • Business Communication

  • Human Resource Management

  • Operations Management

  • Legal Aspects of Business

  • Business Research Methods

  • Marketing Management-II

  • Financial Management

  • Consumer Behavior

  • Sales and Distribution Management

  • Product and Brand Management

  • Digital Marketing

Second Year:

  • Strategic Management

  • International Business

  • Services Marketing

  • Retail Management

  • Rural and Social Marketing

  • Project Management

  • E-commerce

  • Advertising and Sales Promotion

  • Customer Relationship Management

  • Entrepreneurship Development

  • Electives

  • Summer Internship

  • Dissertation

Note that this is a tentative outline and the syllabus is subject to change. The university may also offer additional courses or electives to enhance the learning experience of the students.

MBA in Marketing from Mangalayatan University Scope:

The MBA in Marketing program at Mangalayatan University provides students with a broad range of skills and knowledge related to marketing, which can lead to a wide range of career opportunities in various industries. Some of the career options available to graduates of this program include:

  1. Brand Manager: A brand manager is responsible for developing and implementing marketing strategies to build and maintain a company's brand image and reputation.

  2. Marketing Manager: A marketing manager oversees a company's marketing activities, including market research, product development, advertising, and sales promotions.

  3. Sales Manager: A sales manager is responsible for managing a team of sales representatives and developing sales strategies to achieve the company's revenue targets.

  4. Market Research Analyst: A market research analyst is responsible for conducting market research studies to help companies understand consumer behavior, preferences, and trends.

  5. Digital Marketing Manager: A digital marketing manager is responsible for developing and executing digital marketing strategies, including social media marketing, email marketing, and search engine optimization.

  6. Advertising Manager: An advertising manager is responsible for overseeing advertising campaigns and developing creative advertising strategies to promote products or services.

  7. Product Manager: A product manager is responsible for managing a product throughout its lifecycle, from ideation to development, launch, and post-launch activities.

  8. Entrepreneur: With the knowledge and skills gained from an MBA in Marketing program, graduates can also choose to start their own businesses or work as freelance marketing consultants.

Overall, the MBA in Marketing program at Mangalayatan University can open up a wide range of career opportunities in various industries, including FMCG, consumer durables, retail, e-commerce, advertising, and more.

MBA in Marketing from Mangalayatan University FAQ:

Here are some frequently asked questions (FAQs) about the MBA in Marketing program at Mangalayatan University:

Q: What is the duration of the MBA in Marketing program at Mangalayatan University?

A: The MBA in Marketing program at Mangalayatan University is a two-year full-time program.

Q: What is the eligibility criteria for the MBA in Marketing program at Mangalayatan University?

A: Candidates must have a Bachelor's degree in any discipline with a minimum of 50% marks (45% for SC/ST candidates) from a recognized university. Candidates must also have a valid score in any of the national level management entrance exams like CAT/MAT/CMAT/XAT/GMAT or the MU-AT (Mangalayatan University Admission Test).

Q: What is the fee structure for the MBA in Marketing program at Mangalayatan University?

A: The fee structure for the MBA in Marketing program at Mangalayatan University may vary each year. Candidates are advised to check the official website of the university for the most up-to-date information on the fee structure.

Q: What is the scope of the MBA in Marketing program at Mangalayatan University?

A: Graduates of the MBA in Marketing program at Mangalayatan University can pursue a wide range of career opportunities in various industries, including FMCG, consumer durables, retail, e-commerce, advertising, and more. Some of the career options available to graduates include brand manager, marketing manager, sales manager, market research analyst, digital marketing manager, advertising manager, product manager, and entrepreneur.

Q: What is the admission process for the MBA in Marketing program at Mangalayatan University?

A: The admission process for the MBA in Marketing program at Mangalayatan University typically involves filling out an online application form, appearing for a national level management entrance exam, shortlisting candidates based on their exam scores, conducting group discussions and personal interviews, and final selection based on overall performance. Candidates are advised to check the official website of the university for the most up-to-date information on the admission process.

Q: Does Mangalayatan University provide any scholarships for the MBA in Marketing program?

A: Yes, Mangalayatan University provides scholarships to meritorious and deserving students. Candidates are advised to check the official website of the university for the most up-to-date information on the scholarship program.

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